Bob Shank is the founder/CEO of The Master’s Program, a strategic life coaching program with a unique mission: “To prepare Christian leaders to change their world and build God’s Kingdom through their irresistible lifestyles and influential works of service.” He currently mentors hundreds of top-tier leaders, coast-to-coast, through this unique experience, called by one marketplace graduate “an Executive MBA in Kingdom leadership.”
He also serves as the Program Director for Franklin Graham’s Festivals. He is a member of the Board of Directors of Samaritan’s Purse, as well as two churches, and five other ministry organizations.
His background is unusual. He spent his early career in entrepreneurial business development in Southern California, where he built and sold two successful companies in the building industry. In 1984—in his early 30’s—he had a “Halftime” experience; he left business to found Priority Living, Inc., the ministry he still leads, for which The Master’s Program is the dba. Under PL’s umbrella, numerous entrepreneurial ministries find a non-profit “incubator” for start-up and growth. Graduates of The Master’s Program are transferring expertise from business to ministry, as they assist ministries in their early stages of development.
From 1991 to 1995, Bob served as the Senior Pastor of South Coast Community Church, a non-denominational mega church congregation in Southern California. In 1990 he authored Total Life Management, published by Multnomah Press.
He and Cheri have been married 37 years, have two married daughters and five grandchildren. They maintain homes in Southern California and the Colorado Rockies.
